Articles on Investing, Business & Finance

How Coke and Pepsi Have Evolved – By Samuel Phineas Upham

By Samuel Phineas Upham As far back as 1884, when Coke entered the marketplace, Coke and Pepsi used bottling companies to bottle and distribute their products. However, over the last 20 years both companies have been internalizing what was efficiently externalized. Why the change? In Timothy J. Muris, David T. Scheffman, and Pablo T. Spiller’s paper “Strategic and Transaction Costs: The Organization of...

Samuel Phineas Upham Bio

Samuel Phineas Upham holds a degree in philosophy from Harvard University and studied at the Wharton School of the University of Pennsylvania. In graduate school he studied technical innovation and how it could be encouraged and sustained.  His work resulted in three papers:  “Emerging Scientific Research Fonts,” “Positioning Knowledge: Schools of Thought and New Knowledge Creations,” and “Communities of...